Moving to Webflow turned 8x organic growth into revenue
We took a LATAM fintech off WordPress and rebuilt its positioning to win more
Anticipo is a LATAM fintech offering 100% online personal loans in Argentina and Colombia.
It has granted over 350K loans in Argentina alone, and 95% of its users arrive on a phone, often on slow connections.
We worked with Anticipo in 2026 through our Expand service building on Webflow alongside SEO partners.
The problem
Anticipo ran two sites for two countries, each with its own look and feel. In fintech, where trust has to be earned first, that inconsistency weakened the brand and blocked every growth strategy.
Here's what we found:
Unresolved identity. The brand had no consolidated visual system to set it apart from competitors or connect with its users. They had tested a dark green in Colombia and never felt it was theirs.
A site that held growth back. They wanted to run an organic growth strategy the site’s technical debt couldn’t support. Competitors pulled 10 to 20x more organic traffic, while Anticipo relied 100% on paid media.
Accessibility out of sync with real users. 95% of traffic came from mobile, and mobile was the weakest point in the funnel. On top of that, the brand palette failed contrast standards.
Owning the search behind every loan in the region
A presence strong enough to turn search into its biggest growth channel, in every country it enters.
On design, we started from how Anticipo’s users actually arrive: on a phone, often on a weak connection, wanting to know how much they can borrow. We put the loan simulator at the center of the experience, rebuilt for mobile with a day slider, and shortened the path from simulation to application. A shared component system kept visuals and behavior consistent across both markets, with compliance built into the design.
On the technical side, we migrated Argentina’s 15-page core sitemap from WordPress to Webflow in around 10 weeks, with templates and CMS the team edits without development. With Nomadic, we designed and built 34 growth pages, 18 for Argentina and 16 for Colombia, structured around high-intent search. Colombia launched next on the same foundation, adapted to local language, products and legal requirements.
The impact
Argentina went live in April, and organic search started doing the work paid ads used to carry. Anticipo’s average non-brand position moved from page 3 to page 1 of Google, in some of the most competitive queries in local fintech.Colombia proved the system travels. The migration landed with no traffic loss, and from September 2025 to September 2026 organic clicks grew 492%. That same September, non-brand clicks passed brand clicks for the first time.After launch, session recordings showed the main CTA getting lost on smaller phones. We fixed it, and 360px became the standard for every page. Every result came from a joint strategy with Nomadic, running on the structure we built in Webflow.
2.40%
organic conversion rate in Argentina, up from 1.25%
+987%
non-brand clicks in Argentina, year over year
309
fintech keywords ranking in Google’s top 10
+34
growth pages built across Argentina and Colombia
"The entire new web design is amazing. The communication has been excellent. They are quick, professional, and highly experienced."