From WordPress to Webflow: +13 years online. No SEO lost.
We rebranded Amigos Ingleses from scratch and built their site on Webflow
Amigos Ingleses started in 2012 in Cambridge, founded by Philip and Isabel, two teachers set on getting Spanish speakers to understand real English, not the textbook kind.
Thirteen years later they reach millions of students across YouTube, a top-charting podcast, an award-winning blog, and a bestselling book.
What began as content grew into a full course business, one of the most recognized names teaching English to the Spanish-speaking world.
The problem
Amigos Ingleses had spent thirteen years becoming a reference in their niche, yet the site meant to prove it did the opposite. They knew the presence had to match the authority they had already earned.
Here's what we found:
Nobody knew how the site was wired underneath, so shipping a new course or campaign turned into a technical dig every time.
Thousands of pages, tangled integrations, and obsolete styleguides dragged performance down, and slow pages meant fewer leads.
Organic search was their primary lead engine, and they wanted Webflow's robustness without risking the SEO and AEO rankings they had built for years.
WordPress, Teachable, and ThriveCart were patched into a stack that broke as often as it worked.
A brand thirteen years deep looked older than rivals launched months ago, and past agency work had left them wary of hiring another one.
Experience you can feel before the first lesson
A confident, modern identity that connects the way Philip and Isabel do, closer to a friend than a school.
On the brand side, we started with a dedicated branding workshop where Amigos Ingleses uncovered the personal, close, and fun vibe they wanted to communicate. Those values became the core of the whole design system, every decision built around them.
On the technical side, the execution was the real feat. We migrated a site of 20+ pages and a CMS of 280+ blog posts from WordPress to Webflow in record time, and reconnected every integration, ThriveCart and the rest, so checkout and the full operation kept running. It was a job of orchestration, with Webflow as the first stack holding everything together.
The impact
The new brand connected with users from day one. In the first months after launch, conversion on their course platforms rose 48%, proof that an identity built around who they really are pulls the right people in, not just more of them.
The effect went beyond the numbers on the site. Philip and Isabel could suddenly launch campaigns up to 3x faster with the ready-to-publish templates we built, changing not just how the business looked but how it ran internally and went to market. And for the first time their site spoke to their value proposition the way they wanted, warm and close, giving them a confidence backed by more than years of experience.
+280
blog posts migrated with no SEO ranking lost
3x
faster to create a new course
+61%
longer visit duration on the site after launch
+34
more pages browsed per visit
