Thirteen years online. Zero data lost, from Wordpress to Webflow
We took Amigos Ingleses from a WordPress carrying thirteen years of debt to a Webflow that holds their whole course operation, with a rebrand built from scratch in the same move.
Amigos Ingleses started in 2012 to teach real English to Spanish speakers through video lessons and a podcast, founded by Phillip and Isabel, two teachers based in Cambridge.
Over thirteen years they scaled from content creators into a full course business, one of the most recognized names teaching English to the Spanish-speaking world.
We worked with Amigos Ingleses on a complete rebrand and a WordPress to Webflow migration, treating brand and site as one mandate.
The problem
Amigos Ingleses faced two problems at once, and both had the same root: no system. Thirteen years on WordPress had piled up technical debt, so publishing a page took weeks and broke styles elsewhere. Meanwhile a visual identity that never unified made them look dated next to competitors a fraction their age.
Here's what we found:
A previous agency had delivered a failed rebrand: a few loose visual elements, no clear process, and no approval steps along the way. Budget spent, nothing usable.
Thirteen years of site had stacked into visible layers, one page reading like 2012, another like 2019, with no shared system holding them together.
Their courses and checkout ran on Teachable and ThriveCart, wired into a WordPress stack that couldn't scale with them.
Competitors a fraction of their age looked more polished, on unified branding alone, while the real leaders of the niche read as the dated ones.
One brand, one robust site
rebrand and a rebuilt site, so what they showed finally matched the name they had.
We rebuilt the brand from scratch, iterating on logo, palette, and typography in short back-and-forth rounds until they landed on a version that finally looked like them. Every step went through their approval, because a team burned by a failed rebrand needed to see the work take shape, not receive a closed file at the end.
The site moved from WordPress to Webflow in the same motion, with UX, visual identity, and storytelling redesigned together. The heaviest lift was migrating more than 250 blog posts into the Webflow CMS without losing a single one, thirteen years of content that stayed intact and left the site on a base built to scale.
The impact
The transform paid off across robustness, traffic quality, and speed. Thirteen years of content moved to Webflow without losing a single post, and the site the team once fought to update became one they extend on their own. Visitors stayed longer and went deeper, and the brand finally read as established as the name it carried, so the presence now backs the leadership they already had instead of contradicting it.
+61%
Longer visit duration on thesite after launch
+48%
More conversions on their course platforms
+280
Blog posts migrated with no SEO ranking lost
72%
Faster to create a new course with ready-made templates
